Data has become the foundation for making informed decisions and staying competitive, especially when it comes to hiring and finding top talent for your company. Leveraging insights from jobs datasets allows businesses not only to improve their hiring processes but also to support DE&I initiatives, improve employer brand, and better adapt to the changing job market.

What information do Indeed datasets include

Indeed is a leading job search platform that not only connects job seekers with employers but also offers valuable datasets for businesses. It collects and aggregates a wide range of data related to job listings, employers, and job seekers. While the specific datasets may vary, typical information found in Indeed datasets may include:

  • Job Listings Data: This includes details about job postings, such as job titles, job descriptions, job locations, job types (full-time, part-time, remote), required qualifications, and application deadlines.
  • Employer Data: Information about employers who post jobs on Indeed, such as company names, industries, company descriptions, locations, and company ratings based on employee reviews.
  • Job Seeker Data: This could include data about job seekers’ search queries, the keywords they use, their geographic locations, and job preferences.
  • Job Application Data: Information about the number of job applications submitted, the success rate of applications, and any trends related to job application behaviour.
  • Job Posting Duration: Datasets may include data on how long job postings remain active on the platform before being filled or removed.
  • Job Category and Industry Data: Indeed datasets might categorize job postings based on industries, job functions, or specific occupational groups.

The main ways Indeed datasets can be used

Indeed datasets offer a wealth of information about job postings, candidate preferences, and market trends. Businesses can tap into this data to refine their talent acquisition strategies, identify in-demand skills, and plan for future workforce needs. There are many business areas where Indeed datasets can bring the most value. Here are the most common ones:

Extensive market and competitor analysis

Indeed datasets provide a unique perspective on job postings and employer behaviour, which can be valuable for conducting market and competitor analysis. Businesses can track hiring trends, salary insights, and skill demands within their industry. This information helps companies benchmark their recruitment efforts against competitors and adapt their strategies accordingly.

Enhanced job advertising and employer branding

With access to Indeed datasets, businesses can optimize their job postings and employer branding initiatives. By analysing which job titles, descriptions, and benefits attract the most candidates, companies can refine their messaging to increase application rates and showcase their unique value proposition as an employer.

Powerful employee retention and engagement

According to Deloitte, 88% of working professionals think that a distinct workplace culture is a key to overall business success. By analysing job search behaviour and employee reviews on Indeed, businesses can gain insights into factors influencing employee retention and engagement.

Understanding employee sentiment allows companies to address pain points, improve workplace culture, and implement initiatives to enhance job satisfaction, ultimately reducing turnover and increasing employee loyalty.

Supporting Diversity and Inclusion initiatives

Indeed datasets can aid businesses in their diversity and inclusion efforts. By analysing job postings and hiring patterns, companies can identify potential biases and gaps in their hiring practices.

It’s been proved that businesses with more diverse executive teams were 33% more likely to have higher profits. Armed with job data from Indeed, businesses can implement more inclusive hiring practices and foster diverse and equitable workplaces.

Skill development and training programs

Indeed datasets offer valuable insights into skill requirements and gaps in the job market. Businesses can use this information to develop targeted training programs that align with industry demands, ensuring their workforce remains competent and adaptable in a rapidly changing business landscape.

Understanding emerging job trends

As the job market evolves, new job roles and industries emerge. Indeed datasets can help businesses stay ahead of the curve by tracking emerging job trends and understanding the skills that will be in high demand. This foresight allows organizations to adapt their strategies and prepare for future industry shifts.


According to CMD Recruitment, 76% of hiring professionals state that attracting top candidates is their biggest challenge. Indeed datasets have emerged as a valuable resource for businesses seeking to leverage data-driven insights for their workforce planning, market analysis, and employer branding efforts. With access to valuable job market data, businesses can optimize their operations, attract top talent, and ensure their long-term growth and success.