In today’s digital age, marketers must be able to adapt and be flexible with their strategies in order to stay relevant. Here are five marketing trends that you need to know if you’re in the business of e-commerce with a keen eye on your ROI.
1. Social media is shifting from a passive experience to an interactive one
2. Voice search is becoming more popular and people don’t want to type anymore
3. Live streaming has become a way for brands to interact with and connect with their customers in real-time
4. Brands will be expected to have a physical presence in the brick and mortar world
5. Content marketing will continue to shrink as influencer marketing rises.
We will look at tactics to improve both B2B and B2C business with the key marketing trends in 2022.
Social media is shifting from a passive experience to an interactive one
This trend can be attributed to the evolution of social media. With more and more people using their smartphones to connect to Facebook, Instagram, and other social media sites, it’s becoming almost impossible to interact with content passively.
Today, people are demanding a more interactive experience while on social media with the emergence of live streaming. For example, you might see a comment under a photo asking others what they think about the product in the image or how it would look on them.
The rise in this interactive behaviour is changing how brands need to approach marketing on social media platforms; from customer service to branding and engagement methods.
In order for brands to stay relevant, they will have to start thinking about how they can provide a digital experience that is just as active as that of their customers. It’s going from being a passive activity where people click on things and scroll past ads without looking at them, to an interactive one where people have conversations with one another over your products or services.
Voice search is becoming more popular and people don’t want to type anymore
You may have noticed recently that there is a voice search button on your phone or keyboard. Voice search is popular because it’s convenient and time-saving. People don’t want to type anymore, so they are turning to voice search because it’s faster than typing out full phrases.
With voice search, people will be able to ask questions like “What should I wear tomorrow?” or “What’s the weather forecast?” They can also get answers for other questions like “How old is Beyoncé?”
However, there are some challenges with voice search because not all of the commands work yet. For example, if someone asks Google Assistant what year it was in 1776, there might not be an answer right away because the command only recognizes the word “year” and doesn’t know how to parse out numbers or specific years.
Live streaming has become a way for brands to interact with and connect with their customers in real time
Unlike a social media post or a blog article, a live stream is a way for brands to interact with and connect with their customers in real time.
Live streaming has become a popular way for companies to provide an informative experience without having to put out any content. Live streaming also allows for more personalized interactions with viewers, who can engage directly with the brand. This is especially important if the live streamed event is exclusive to those who are tuning in.
With live streaming, your audience can’t rewind or fast forward through the video – it’s happening now and they have to watch it as it happens. This makes it even more crucial that you have compelling content that will keep your audience engaged.
With live streaming becoming more popular, marketers need to be able to build trust so that they can use this new form of marketing effectively. Be careful not only what you say but how you say things when you’re live-streaming – people will remember what they see and hear from you online long after the stream has ended.
Brands will be expected to have a physical presence in the brick and mortar world
The days of “going online” to purchase products are starting to disappear. As more people turn to the internet for their shopping needs, it will soon be expected that brands have a physical connection with their customers.
Take Amazon, for example. The company started as an online retailer, but the e-commerce giant now has brick and mortar spots in many major U.S. cities. Amazon is even testing grocery stores! If you’re in the business of e-commerce, you should expect this trend to continue growing in the coming years.
You may be asking yourself, what does this mean for my business? Should I start running out and investing in retail locations? No need to panic just yet! You don’t need to invest in retail real estate if you don’t want to just yet. There are many benefits to operating solely online, including having 100 percent control over your store’s inventory and being able to reach a much wider audience than just one physical location can offer.
However, it’s important that you start thinking about how your business will evolve as more people turn away from traditional methods of sales and towards digital marketing channels like PPC advertising or social media ads.
Content marketing will continue to shrink as influencer marketing rises.
As the digital landscape continues to evolve, marketers must be able to adapt. If you’re in the business of e-commerce, there are five marketing trends you need to know.
The first trend is that social media is shifting from a passive experience to an interactive one. More and more people are using social media for instant gratification, so brands will want to capitalize on these opportunities by offering content that is quick and easy for their followers to digest.
Voice search is another trend that marketers should keep an eye on. People don’t want to type anymore; they want answers right away. Brands will need to create content that can be easily searched with just your voice. Brands will also need to consider live streaming as a viable marketing tactic because it allows them to interact with their customers in real time and build relationships with them.
Another marketing trend worth noting is that brick and mortar stores are becoming obsolete, since consumers are increasingly turning towards online retailers instead. As technology continues to advance, consumers are demanding more convenience from brands, which means they’re looking at online retailers first rather than physical locations like stores or malls. As brick-and-mortar stores continue to close down due to consumer demand for convenience, marketers must be able to
The importance of influencers in marketing
Influencer marketing is one of the fastest growing trends in digital marketing. It costs less and has a better engagement rate than any other channel. When you work with influencers to help promote your product, they can reach audiences that your brand may not be able to.
If you’re still unsure about the power of influencer marketing, here are three reasons why you need them in your marketing strategy:
1. Influencers have a wide variety of platforms available for promotion
2. The cost is less than traditional advertising
3. They offer authentic promotion that people trust and believe in
Brands will need to know how to create content that works
The old marketing mantra “content is king” has never been more true than it is today. The content that your business puts out to the public will affect your customer engagement, SEO ranking, and reputation. A recent study found that 73% of people believe that brands should be producing more original content.
It’s important for marketers to produce quality content for their customers. Remember, all of your effort on social media (Facebook or Twitter) or blogging won’t pay off if you’re not providing information on the topic your customers are interested in. As a result, it’s vital for marketers to know how to create content that will work for you and your customer base.
What should business owners do about this change?
If you’re a marketer in the digital space, these trends may be alarming. But don’t worry! There are many opportunities that exist for marketers to stay ahead of the curve. In order to do that, it’s important to think about customer experience and adjust your campaign accordingly.
This may seem difficult, but there are plenty of ways to stay on top of these trends while continuing to provide an exceptional experience for your customers.