Flyers are probably one of the most used marketing tools around. They are inexpensive but highly effective in reaching a large audience without much effort or time. Considering that, it’s not surprising why tons of businesses rely on them.
However, creating a memorable flyer design isn’t that easy. Even with the best flyer maker, you may still have a hard time getting people’s attention.
To help you with that, here are some of the best ways to make them stand out:
1. Start with a focal point
Unsplash-Avel Chuklanov
Before thinking of the right color or font to use, find out what needs to be the focal point of your flyer. This is the first thing you want your audience to focus on.
If you’re unsure what to use, you can pick a striking image. It should be a high-quality photo.
There are tons of free stock photos online. Venngage, for example, has a huge collection of crystal clear and high-quality photos. You can use them to highlight your story or grab people’s attention.
You can also use your flyer’s typography as a focal point. Just make sure to pick a style that looks clean and legible. It needs to be reflective of your business or brand, too.
Try not to be too creative with font styles. It’s best to stick with clean fonts so your audience won’t have a hard time reading your message.
2. Speak to your audience
It’s best to do your research first before you do your promotional material. Find as much information as you can about your target audience. This will help you speak in a way that they’ll find relatable.
For example, if you are trying to reach people who are passionate about cars, use terms and words that will make them interested in buying one. Mention parts, features, and descriptions that will make them feel excited about having cars.
Also, don’t forget to write in their perspectives. Use words like “you” and “your”.
3. Highlight the benefits
Once a person gets his hand on a flyer, the first thing he’ll try to know is what he can get from it. If he sees no benefits, there’s a good chance that he’ll just throw it away.
Use this idea to your advantage and hook your readers with the benefits of your products or business. As much as possible, do it on the first part of your flyer, particularly your headline.
When mentioning benefits, try to be as clear as possible. Be direct and straight to the point using short but effective words.
One way to hook readers with benefits is to use a catchy headline. Words like “Proven”, “Science-backed”, and “How to” are great examples.
When writing benefits, you can use bullet points. This will make it easier for your audience to digest them.
4. Include a call-to-action
Don’t leave your audience guessing what to do next. After hooking them, you need to convert them using effective CTAs.
For example, if you are giving away flyers to promote an event, include CTAs like “Sign Up Now” or “Reserve Your Slot Now”. If you are selling a product, you can use words like “Buy Now” or “Order Now”.
You can be as creative as you want. Just make sure that you give clear instructions.
5. Hook your audience with deals and offers
Unsplash-Markus Spiske
Most consumers love good deals and discounts. So, when making your flyer, try to add a promotional offer or attach a coupon. Write them in a way that will make your potential customers feel excited.
You can also set deals to make sure your audience will keep them until your set date.
For example, you can offer free drinks if they show up at your event with the flyer. You can also say that you’re giving great discounts to people who’ll purchase your product.
6. Take advantage of colours and patterns
One of the best ways to make your flyers stand out is to use bright colours when designing them. For sure, people will notice them even from across the room. To magnify their effects, you can use contrasting colours.
Another thing you can do is be creative with patterns. People can easily notice patterns, particularly striking ones. You can use them throughout your flyer or as an accent.
You can also create a minimalist design. Tons of big companies these days have found success with it.
To create a minimalist flyer, you can stick with using just one image and place it on a dark background. Lessen the words you use in highlighting the most important details. There’s no need to use too many words since they’ll just take your readers’ attention from the most important parts.
