We’re growing more tech-dependent in all aspects of our lives, and while many people are doing more shopping online there still has to be a physical delivery when they buy something. That means if your business is involved in e-commerce and selling products to customers, you need to put some thought into what you use to do it.
Even something simple like mailing bubble envelopes can have a huge impact on your business, your promotional opportunities, and the way your business is perceived by customers. That’s why it’s important to focus on the small things.
The importance of safe and practical packaging
The first consideration you have to make is choosing the right packaging for your needs. Think about the things that you sell to customers. How big are they? How heavy are they? Are they particularly fragile? Are they sensitive in nature?
These are all questions which will help give you an indication of the type of packaging you should be using. It’s something worth thinking about because using the right packaging will help ensure your products arrive safely at their destinations. Before thinking about customisation it’s important to ensure you’re starting from the basis of correct packaging.
Customising your packaging to your needs
Once you have the right mailing envelopes in mind it’s time to start thinking about how you can make them speak to your business identity. Think about who you are, the service you offer, the values that you represent, and the customers you serve.
For example, if you have a business that sells jewellery you might want to think about ensuring your packaging is discrete, classy, and elegant. Or if that jewellery has a more modern vibe think about bringing in some brighter colours and more unconventional art styles.
Material quality matters. Your packaging needs to be of a high quality, not only to ensure the product remains undamaged in transit but also to give the customer the right impression when they handle it. Often the very first impression the customer has of you is through handling the packaging to remove the item, this is a valuable chance for you to make it a good one.
Another option is to send a message of environmental friendliness with the packaging you choose. This can help boost your business’ green credentials. Eco-friendly packaging doesn’t have to be dull however, as there are still many custom printing options available.
An affordable option for all business types
Custom printing and choosing the right packaging for your needs isn’t prohibitively costly. Quite the opposite, as technology improvements mean it’s cheaper and easier than ever. That means small and medium sized businesses, and even sole traders, can benefit.
Online marketing such as email and social media are here to stay, but there’s still a lot to be said for the traditional offline marketing methods that businesses have been relying on for years. Choosing the perfect packaging for your products and making it uniquely identifiable can have a hugely positive impact on your brand awareness.
