In the past couple of years, the vlogging industry has grown and developed and, as a result, now caters to a growing number of niches including childcare, health and beauty, and travel. If you are considering becoming a mummy vlogger, in particular, continue reading to find out everything you need to know in advance of you publishing your first vlog.
Be prepared for judgement
It may sound like an obvious point but becoming a mummy vlogger is an open invitation for strangers to judge your parenting style and, in doing so, question every decision you make whilst you are on-screen. If you let your child venture outdoors without a hat or pair of gloves, for example, you must expect a barrage of comments condemning your parenting style or even questioning your love for your children.
If you give your child an unusual name, on the other hand, this may also attract criticism from parents that disagree or simply dislike the choice you have made. It can take a considerable amount of time to get used to but if you are confident that you are doing the best job you possibly can as a parent, you will learn to ignore any judgement that is thrown your way.
Invest in vlogging equipment
If you are new to the weird and wonderful world of vlogging, it may be worth investing in vlogging equipment that will stand the test of time and is, perhaps most importantly, child-proof. This can include first-class editing software, a top-of-the-range camera, and a high-quality microphone.
It may also be worth investing in an OTT service from Red Bee Media to ensure your content is not only readily accessible but delivered to your intended target audience in a matter of seconds so you can provide an exceptional live-streaming experience for your users and attract and retain consumers that will convert to long-term fans in the long run. This is especially true for mummy vloggers with equipment perhaps more prone to accidents and emergencies than other niches.
View it as a time commitment
If you are committed to becoming a full-time mummy vlogger, you must know that it is a time commitment and that you will be required to think of relevant ideas, edit images, establish and maintain a website or channel, stick to deadlines, write suitable content, and, perhaps more importantly, promote your brand.
You must also ensure you keep up to date with any emerging trends within your chosen niche and capitalise on any developments that may positively impact your brand or benefit your loyal audience. This can, however, be difficult to juggle with young children to care for and you may need to plan ahead in order to manage your time effectively and prevent your budding vlogging career from taking a back seat.
Network with fellow vloggers
If you watch or engage with existing mummy vloggers, you may already be aware of the importance of networking within the vlogging industry. It sounds relatively simple and straightforward, but you would be surprised at how effective communicating with like-minded individuals and reaching out to fellow vloggers within your niche can be as a budding mummy vlogger. This can also lead to you forming long-lasting friendships outside of your website or channel that last a lifetime.
If you are interested in becoming a mummy vlogger or just switching your niche to cater to fellow mothers, there are a number of factors you must consider beforehand to ensure you succeed. You must, for example, be prepared for judgement, invest in vlogging equipment, view it as a time commitment, and network with fellow vloggers.